As we’ve grown and traveled to various shows over the years, we’ve had the opportunity to get to know a number of phenomenal companies that share like-minded philosophies and similar missions. One of those companies is AnaOno – established in 2013, they’re creators of a lingerie and loungewear line created specifically for those who've been affected by breast cancer and its related surgeries.
So many of us have been affected by breast cancer in some way – for SmartyPits, it’s the reason we exist. We wanted to take some time to share their company and mission because we think what they’re doing is both inspiring and important.
“We recognize not all breasts are (re)created equal. We embrace different breast shapes and surgery outcomes and intimately understand your unique needs. Our bras are designed to fit YOU.”
Born Out of Necessity:
“AnaOno may have been born out of necessity, but today it gives us a reason to celebrate what makes us different.”
In 2010, founder and CEO Dana Donofree was diagnosed with breast cancer. After losing both her breasts, she went on the hunt for the perfect bra to fit her new, altered body. With no luck, she took her background in fashion design and created a bra to fit her body that was both comfortable and beautiful.
How they’re helping breast cancer fighters and survivors:
“AnaOno is committed to being an impactful part of women's health, especially the breast cancer community. That's why we align and support one another who share in our vision. We align with a number of organizations who help breast cancer patients to feel Never Alone.”
From partnering with Pink Warrior Advocates to give bras to those in need, to creating a get one, give one program with Natrelle Breast Augmentation & Reconstruction, AnaOno gives back to the breast cancer community in a multitude of ways.
In addition to the great causes they support, their blog is an amazing resource chocked full of stories of women sharing their experiences with reconstructive surgeries, thoughtful articles on tough topics such as coping with negative body image after a mastectomy, tips and tricks for finding the right/best fitting bras for your specific bodytype for any occasion, and so much more.
If you, or someone you know, has been struggling to find a bra that fits well post-surgery that they can feel confident in, please consider visiting AnaOno’s website.